They exist for the future and believe that if things don't change now, there will be nothing left for tomorrow. The Urgent Company strives to be different, while making a difference. The Urgent Company made its marketplace premiere with the launch of Brave Robot, a revolutionary ice cream made with Perfect Day's non-animal whey protein, which uses the best of science and nature to create dairy without animals. The Urgent Company is a new type of CPG company, one with a singular focus on the next generation of consumer brands that harness the latest in innovation and science to create revolutionary, delicious, and sustainable animal-free foods with less impact on the planet. A third-party validated, ISO compliant Life Cycle Assessment found that Brave Robot ice cream reduces greenhouse gas emissions by 72%, non-renewable energy by 60%, and blue water consumption by 23%, when compared to dairy ice cream made through conventional production. ![]() These ice cream sandwiches are the next step to making more inclusive products with even more meaning behind them."īrave Robot uses non-animal whey protein made by Perfect Day that is bioidentical to whey from cow's milk, except it is made through precision fermentation. ![]() ![]() "By teaming up with Brave Robot and integrating Perfect Day animal-free protein into our ice cream, we can make Coolhaus accessible to more people by using animal-free dairy that is also lactose-free and even better for the planet. "When we started Coolhaus, our mission was to make better products for everyone," said Natasha Case, founder of Coolhaus.
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